Irish Turf Incense was introduced to the Irish market in Jan 1994 on a national TV show: The Late Late Show (then hosted by Gay Byrne) and was hailed as one of the great innovative products of the year.

Since 1994 Irish turf/peat incense has been exhibited every year at Showcase Ireland, An internationally recognised trade show selling Irish products to the home and export markets. Turfpeat.com sells its Irish Turf Peat Incense to Retailers and Mail Order Companies as well directly to the public through this website and by telephone. The Irish Turf Peat Incense range is also exhibited annually at the Ireland Show New Jersey, Milwaukee Irish Fest and Celtic Marketplace Illinois.